I recently moderated a panel on data privacy in advertising. The video above is a full recording of the event and the write up below is a...

Originally written for Ad Monsters For years it was the buzz of industry conferences—by the time programmatic ad buying took over the...

Lift testing is one of the most commonly used methods for evaluating programmatic efficacy. It's common to see large programmatic budgets...

As a marketer, you generate and have access to a ton of data. From website to offline to media data there's certainly no shortage. The...

Over 30% of all programmatic ad impressions, which now accounts for the majority of digital ad spend, are fraudulent. Industry average...

Transparency has been one of advertising’s hottest topics over the last few years, and it continues to stay top of mind for marketers...

Marketers have greater access to data than ever before. Whether the data comes from third party marketplaces or from first party sources...