Programmatic Transformation Consulting

Programmatic Transformation Consulting is an end-to-end change creation and management service that arms marketers with the technology, processes, and people to maximize value from programmatic advertising. 

Solutions Gap
3. Solutions
1. Current State Assessment

Transparency Audit

Vendor & Technology Evaluation

Measurement & Attribution Diagnostic

Data Collection & Tagging Analysis

2. Future State Vision

Price, Media, Data, & Service Transparency

Measurement & Attribution

Tech Stack Architecture

Data Strategy

Technology

Vendor Evaluation & Selection

  • DSP

  • DMP/CDP

  • Attribution & Analytics

  • Viewability, Brand Safety, & Fraud

  • Ad Serving & Dynamic Creative

Process

Deployment Strategy

  • Playbook Creation

  • Strategy Documentation

  • Measurement Frameworks

People

Planning For Success

  • Staffing & Resource Planning

  • Programmatic Education

  • Service & Outsourcing Scoping

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