Programmatic Transformation Consulting
Programmatic Transformation Consulting is an end-to-end change creation and management service that arms marketers with the technology, processes, and people to maximize value from programmatic advertising.
Solutions Gap
3. Solutions
1. Current State Assessment
Transparency Audit
Vendor & Technology Evaluation
Measurement & Attribution Diagnostic
Data Collection & Tagging Analysis
2. Future State Vision
Price, Media, Data, & Service Transparency
Measurement & Attribution
Tech Stack Architecture
Data Strategy
Technology
Vendor Evaluation & Selection
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DSP
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DMP/CDP
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Attribution & Analytics
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Viewability, Brand Safety, & Fraud
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Ad Serving & Dynamic Creative
Process
Deployment Strategy
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Playbook Creation
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Strategy Documentation
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Measurement Frameworks
People
Planning For Success
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Staffing & Resource Planning
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Programmatic Education
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Service & Outsourcing Scoping